Openwave White Paper:
Data Mediation - Unlocking Revenue with Real-time Business Insights

The growing popularity of mobile phones and other connected devices has touched off an explosion of creativity within the application developer community. New apps expand the capabilities of these devices, which in turn drive more usage. At the center of this mobile data surge are the mobile network operators (MNOs). MNOs have benefitted somewhat from increased usage and a growth in their subscriber base, however, the mobile data phenomenon presents MNOs with an even greater revenue opportunity still to come. To seize this opportunity, MNOs must first solve the looming challenges of network capacity constraints and increased competition.

Openwave identifies Data Mediation as the process of developing and inserting context into the mobile network so that the applications and services that run on that network benefit from more intelligent optimization, policy control and targeting capabilities.

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